To learn more about the difference (especially if you’re already making Instagram Reels), watch our video all about Facebook Reels:įacebook wants you to watch Reels, so they’ve made it easy for the videos to appear pretty much all over the platform. This expands your reach beyond friends and family and allows you to connect with new people. The main difference between the two: Facebook Reels will appear on people’s Feeds whether or not they follow you. If you watch an Instagram Reel on Facebook and try to comment on it, you’ll be bounced from one app to the other. Instagram Reelsįacebook and Instagram Reels are actually linked across the apps, which makes sense since they’re both owned by Meta. Videos published to Facebook Reels are shown in a vertically scrolling feed and can be found in your Feed, Groups, and Menu. (Instagram Reels’ debut, for example, happened in 2020, and TikTok was first released in 2016)īut even though they came slightly after the other apps, Facebook Reels are now available in over 150 countries for content creators worldwide to enjoy. They first rolled out Reels in the US in September 2021 and globally in 2022. They’re often used by content creators, marketers, and influencers.įacebook is a little late to the game when it comes to vertical video content. What are Reels on Facebook?įacebook Reels are short-form videos (under 30 seconds) enhanced with tools like music, audio clips, and effects. Bonus: Download the free 10-Day Reels Challenge, a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile.
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